Back in the early 80’s when Prince was building his Minneapolis empire, The Time emerged as his first and ultimately most formidable side/pet project. The Time actually morphed from the popular Minneapolis band Flyte Tyme, of which Prince and Morris Day were members. Most people are familiar with the Time from ‘Purple Rain’. Prior to the movie’s release, the Time released two albums: the self-titled debut, and 1982’s ‘What Time is It’?
The best track off the album, and their best ever, in my most esteemed opinion, is ‘777-9311’: 8 minutes of unadulterated synth and guitar-driven swaggering funk. Produced by ‘The Starr Company’, AKA Jamie Starr AKA Prince, the little purple guy puts his stamp down heavy on this tune.